There has been a lot of talk recently about beauty therapy and similar treatments going organic – and mainstream consumers lapping up the same with vigor too! However, the change in the sails of the organic makeup cosmetics industry has not come easy. With years of setting up shop on the dusty shelves of dermatologists and beauty therapists, mineral makeup finally looks like it might go commercially upwards – and the Internet as well as a much better brand range has helped push this mighty climb for the ‘organic’ makeup products too!
Now you could say that the war for beauty therapy was always one that mineral makeup had for winning, given the clamor for organic things and methods, but there was always the commercially accepted chemical products as well as the spam and scammers to battle for the crown. And newer but established product brands like Jane Iredale have done well to keep the quality top-notch and this wrest any remaining doubts in the consumers’ minds and get them interested in the mineral makeup range available online.
However, again, like a great marketing campaign, this one from mineral cosmetics has several layers too. The fact that mineral cosmetics have become so popular commercially as well as in the critics’ eyes is not because of mere quality, but also because of being easily accessible too! This is evident from the fact that Grimsby beauty salons as well as spas from around London have picked up on the mineral cosmetics and mineral makeup kits online and are offering them to people who may not have run across this phenomenon because of not having an ‘avatar’ online. With more and more beauty therapists as well as beauticians looking up organic makeup products and recommending the same to average consumers – brands like Jane Iredale have finally moved on from desolate shelves into the mainstream limelight!
There are more reasons as to why Grimsby beauty salons have come up with the organic mineral cosmetics for their consumers – again continuing that layered marketing/viral campaign. With the Recession snapping at their heels and constantly losing consumers who could not afford a luxurious session at the beauty therapists’ – the Jane Iredale brands made it easier for them to sustain makeup without having to pay much or get them re-done every few hours.
However, to say that only cost-effectiveness has propped mineral makeup up in the radars of the consumers will be utterly wrong and disdainful. These products have been proved to be beneficial in more ways than one. First up, they are way better than their chemical counterparts in NOT influencing the skin and clogging up pores in the body, thus being healthier and fresher as far as makeup results are concerned. They are also completely natural, ruling out any side effect even for people with sensitive skin. Professionals who need to use makeup for longer periods of time are also at an advantage here!
Jane Iredale is only a name in the phenomenon that has swept everyone off their feet – a phenomenon named mineral cosmetics!
If you want to know more about Mineral MakeUp Visit Beautytimetherapies.co.uk