Consumers are flocking to organic products in increasing numbers and in industries outside of the traditional organic food business. On average, the number of American consumers who have purchased organic products in the past month has dramatically gone up compared to consumer trends of just a few years ago. While this inclination can be attributed to the greater availability of organic products, it nonetheless points to a distinct shift in how and what people buy. One of the most prominent emerging industries is that of organic skin care products and organic cosmetics. Users are increasingly becoming more knowledgeable about the potential harms of specific chemicals used in the production of traditional cosmetic products. Consequently, what one sees is an emerging trend based upon increased information and a greater regard for individual safety.
Within the past decade, organic skin care products have emerged and cover the full array of cosmetic offerings. Nowadays, one can easily find organic skin care products, from untreated skin moisturizers and natural skin rejuvenators, to organic facial cleansers and all-natural acne treatments. Of course, the principle benefit in these new products lies in their ingredients or, to be more specific, in the lack of certain components. In order to be labeled as “organic”, manufactures must adhere to a fairly strict production process that limits the use inert, man-made chemicals and other potentially harmful components. Consequently, many with specific allergies or sensitive skin are using the safer alternatives of organic skin care products. Whereas traditional cosmetics can use head-scratching ingredients such as petroleum byproducts, organic skin care manufactures stick to naturally occurring herbs and oils that have been effectively used for hundreds and thousands of years.
Of the many organic brands to emerge in this industry, such as Eminence Organics and Pevonia Skin Care, the organic theme is embodied in the entire production process, from manufacturing of the products to the packaging and distribution. Not only are the products safe and effective, but the packaging is typically biodegradable and likely will not end up in the landfill.
While it is unclear exactly where the ceiling is for the organic skin care industry lies, what is quite obvious is that the entire organic skin care notion is no longer a niche market. Consumers are increasingly trying and showing great loyalty to the organic products that they purchase and with good reason. Safety is ultimately leading the organic wave, as organic skin care products offer a minimal chance of reaction and minimizes one’s exposure to harmful, typically untested ingredients. However, if the products did not work, one would not need the number of reoccurring buyers. Organic skin care products thus combine the best of both worlds: effective but safe products. Consumers have taken notice and will likely continue to push the trend further.
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Cosmetics and toiletry products are largely dependent on chemicals for their manufacturing. Growing demands for these products in the market for such products has reached nearly $ 7.6 billion by 2010.
Over the years demands for cosmetic products and especially the beauty products has resulted in corresponding hike in the demands for cosmetic and toiletry chemicals in United States. Annual rate or rise in demands is around 5.4%.
Reasons for Rise in Demands
Multiple reasons have contributed to the rise in demands for such chemicals such as –
* Consumer’s desire to offset aging effects;
* Preferences among customers for natural products;
* Favorable trends in demographics;
* Growth in demands for active ingredients like enzymes and amino acids; and
* Continued gains in cosmetic skin care products.
Traditional Cosmetics and Toiletry Products
These days, there is a strong trend in the consumer market towards nanotechnologies and natural products like botanical extracts, soy protein, natural fats as well as oils. In addition the natural inclination of manufacturers is towards non-traditional chemicals instead of traditional chemicals like the petroleum products or commodity surfactants. One of the reasons for such decline in the popularity of non-traditional chemicals is increasing popularity of water based chemicals instead of harsh ones.
Components Gaining Rapid Growth
Some of the articles used as toiletry products and beauty products have been achieving rapid growth during 2010. Male grooming, anti-aging, 50+, and ethnic products are becoming very popular. Facial and skin care items for both men and women and exclusive mail products like higher value shaving components are becoming the craze of the day. Women oriented products like moisturizers and hair care are among the trendy items as well. In result the demand for cosmetics and toiletry products are forever on the rise.
Statistical Features
Studies conducted on the growing demands for the chemicals used in cosmetic as well as toiletry items indicate that the annual growth rates for different components during the decade 2001-2010 are as follows.
* Cosmetic and toiletry chemicals 5.4%
* Cleansing Agents and Foamier 6.9%
* Emollients and Moisturizers 5.6%
* Fragrances and Flavors 4.1%
*Processing Aids 5.0%
Role Played by NPA
Role played by the Natural Products Association or NPA in the matter has been very important. New discounts have been introduced by them to help manufacturers to meet the ever growing demands for natural products. Granting certifications to over 500 products in a period of only two years it has made a wide array of raw materials available for the manufacturers. In the process, NPA is offering the manufacturers great opportunities to bring their “Certified Natural” personal care as well as home care products to the market while availing the discounts offered by NPA.
Discount Features
NPA program has been highly successful reportedly. Discounts offered by NPA on natural ingredients for cosmetics and toiletry products include: –
* 25% in products containing four or more ingredients certified by NPA; and
* 50% in products that uses only NPA certified ingredients.
Most of the ingredients certified by NPA are natural products and it has been a major reason for the current trend in the chemical markets for cosmetics as well as toiletry products.
Author has wide knowledge of B2B Marketplace and Business industries. For import export trade leads and business opportunities for cosmetics products and toiletries products, Visit online trade portal Trade.indiaMART.com
Cosmetics and toiletry products are largely dependent on chemicals for their manufacturing. Growing demands for these products in the market for such products has reached nearly $ 7.6 billion by 2010.
Over the years demands for
cosmetic products and especially the beauty products has resulted in corresponding hike in the demands for cosmetic and toiletry chemicals in United States. Annual rate or rise in demands is around 5.4%.
Reasons for Rise in Demands
Multiple reasons have contributed to the rise in demands for such chemicals such as
* Consumers desire to offset aging effects;
* Preferences among customers for natural products;
* Favorable trends in demographics;
* Growth in demands for active ingredients like enzymes and amino acids; and
* Continued gains in cosmetic skin care products.
Traditional Cosmetics and Toiletry Products
These days, there is a strong trend in the consumer market towards nanotechnologies and natural products like botanical extracts, soy protein, natural fats as well as oils. In addition the natural inclination of manufacturers is towards non-traditional chemicals instead of traditional chemicals like the petroleum products or commodity surfactants. One of the reasons for such decline in the popularity of non-traditional chemicals is increasing popularity of water based chemicals instead of harsh ones.
Components Gaining Rapid Growth
Some of the articles used as toiletry products and beauty products have been achieving rapid growth during 2010. Male grooming, anti-aging, 50+, and ethnic products are becoming very popular. Facial and skin care items for both men and women and exclusive mail products like higher value shaving components are becoming the craze of the day. Women oriented products like moisturizers and hair care are among the trendy items as well. In result the demand for cosmetics and toiletry products are forever on the rise.
Statistical Features
Studies conducted on the growing demands for the chemicals used in cosmetic as well as toiletry items indicate that the annual growth rates for different components during the decade 2001-2010 are as follows.
* Cosmetic and toiletry chemicals5.4%
* Cleansing Agents and Foamier6.9%
* Emollients and Moisturizers5.6%
* Fragrances and Flavors4.1%
*Processing Aids5.0%
Role Played by NPA
Role played by the Natural Products Association or NPA in the matter has been very important. New discounts have been introduced by them to help manufacturers to meet the ever growing demands for natural products. Granting certifications to over 500 products in a period of only two years it has made a wide array of raw materials available for the manufacturers. In the process, NPA is offering the manufacturers great opportunities to bring their Certified Natural personal care as well as home care products to the market while availing the discounts offered by NPA.
Discount Features
NPA program has been highly successful reportedly. Discounts offered by NPA on natural ingredients for cosmetics and toiletry products include: –
* 25% in products containing four or more ingredients certified by NPA; and
* 50% in products that uses only NPA certified ingredients.
Most of the ingredients certified by NPA are natural products and it has been a major reason for the current trend in the chemical markets for cosmetics as well as toiletry products.
Author has wide knowledge of B2B Marketplace and Business industries. For import export trade leads and business opportunities for cosmetics products and toiletries products, Visit online trade portal Trade.indiaMART.com
